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CultureLab 360 was born from one simple truth:
Companies don't grow despite culture,
they grow through culture.
We partner with leaders who want to go beyond posters, building sticky cultures that build high performance culture across levels.
Aarati & Shilpi met over coffee at a favourite place, Mjol, in Gurgaon to discuss collaborating to solve for this.



Our Story
We first met on a journey to Ladakh, where we connected over a shared love for experiencing places authentically - embracing local culture instead of seeking the familiar. That connection stayed with us over the years.
That’s where we connected again. We have admired each other’s passion, pursuit of purpose, and wonder-woman energy through the lens of social media. But was there something more there?
Aarati had already started on her pursuit to build a culture movement. When she asked Shilpi, her only answer was “yes”; living our slogan:
Culture isn’t what you claim; it’s what you curate every single day.
We partner with growing organizations including founder-led teams, scaling startups, and transitioning businesses to help them build culture that is humane and impactful, culture that hold people together, honour our values, and shape the way we work and relate to one another, even in times of rapid change.
Aarati’s experience of building a company and leading people, and Shilpi’s work with organizations on leadership and people development, revealed a common passion: enabling workplaces where people can bring out their best selves.
Aarati Kumar
Aarati Kumar, a seasoned entrepreneur and co-founder of MattsenKumar, is no stranger to startups and building businesses. She attributes a big part of the success story of both her “from ground zero” ventures to agility and culture. Culture enabled her to build great partnerships with her team and clients who stayed through the journey. Through the ups and downs. Her journey reflects resilience, adaptability, and a sharp instinct for building thriving businesses. Mother of 2 boys.. both in college now, the empty nester enjoys her space with her furry baby, Coby and her husband of nearly 3 decades.
Shilpi Singh
Shilpi Singh has over two decades of experience in leadership and DEI, helping organizations, leaders, and teams unlock potential and embrace the Infinite Game. She has been an integral part of re-inventing the stay and travel journey before the days of Airbnb. Through Unhotel, the travel brand she co-founded with her husband, she encountered rich cultural diversity in India and worldwide. Three years of the digital nomad life sharpened her resilience and adaptability - embracing the new, integrating the old.
Our Belief
Culture isn’t what you claim.
It’s what you curate every single day.
"Your culture is your brand."
Tony Hsieh (Late CEO, Zappos)

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